With the Billboard template, the focus is on beautiful high-resolution hero images. The store features a clean and minimal 3-up product layout.
In the desktop view, both the website header and footer are persistent, so they are always there when you need them. The navigation works best with few items in it--this is a minimalist header, and there isn't a whole lot of space as screens sizes get narrower. The header is secondary to your beautiful hero image until you scroll down the page to start synthesizing information, at which point it becomes crisp and clear.
The mobile view still features your hero images, but the header is separate from them for ease of use on a small screen. The header and footer are no longer persistent in mobile view, allowing for the most real estate possible on a phone or tablet.
Check out the pages below to see some examples of features you can incorporate in your site. Please be sure to see the Providing Assets and Style Guide pages for helpful and mandatory information to use this template.